Post by carol2 on Mar 30, 2024 12:17:13 GMT
Source: GB News) With certain subtle and inconspicuous measures, marketers at brick-and-mortar businesses execute mood marketing to get their customers stay longer and buy more. To exemplify my point, here is some research that reveals the effects of colour and scent on a consumer’s mood: Impact of colour on marketing According to a research article entitled “Impact of colour on marketing”, blue and green colours in restaurants calm customers and encourage leisurely dinning. Red and yellow attract attention and stimulate the appetite, hence red is widely adopted by fast-food restaurants. Certain scents drive a customer not only to buy products but also to pay more.
For example, The Scent Marketing Institute France Email List mentions the 6th top scent as that of “leather and cedar”, because of its ability to motivate consumers to buy expensive furniture. A research by Aroma 360 exhibited that pleasant fragrances improve the moods of customers and they stay as much as 44% longer in a business “surrounded by an attractive scent.” Having made this point, we know that businesses comprehend the digital shopping experiences and customer journeys online quite well. Companies have capitalized on mood marketing as an effective means of targeting customers via digital.
Let’s have a look at the ways of executing mood marketing through digital: either marketers instigate emotions within a customer, through digital means, that would resonate with the aura of their product, or they target him with it at the moment he is in a receptive mood. Digital has provided marketers with opportunities like never before, to appeal to, and also perceive, the emotions of their audience. The precious real time consumer data allows marketers to reach consumers at the moment the latter is in an amenable mood. Spotify is a platform that does it. Knowing what genre of song you are listening to and where you are, your state of mind or the mood you are in, they consequently advertise you products that would seem so relevant and exigent at that moment.
For example, The Scent Marketing Institute France Email List mentions the 6th top scent as that of “leather and cedar”, because of its ability to motivate consumers to buy expensive furniture. A research by Aroma 360 exhibited that pleasant fragrances improve the moods of customers and they stay as much as 44% longer in a business “surrounded by an attractive scent.” Having made this point, we know that businesses comprehend the digital shopping experiences and customer journeys online quite well. Companies have capitalized on mood marketing as an effective means of targeting customers via digital.
Let’s have a look at the ways of executing mood marketing through digital: either marketers instigate emotions within a customer, through digital means, that would resonate with the aura of their product, or they target him with it at the moment he is in a receptive mood. Digital has provided marketers with opportunities like never before, to appeal to, and also perceive, the emotions of their audience. The precious real time consumer data allows marketers to reach consumers at the moment the latter is in an amenable mood. Spotify is a platform that does it. Knowing what genre of song you are listening to and where you are, your state of mind or the mood you are in, they consequently advertise you products that would seem so relevant and exigent at that moment.