Post by stephenson2 on Apr 9, 2024 4:44:39 GMT
Can disruption be defined in a few hundred words? Whether in Silicon Valley, or basically anywhere else in the world, people talk about ‘disruptive innovation’ or simply ‘disruption’. Do they really know what it means? Or they are just trying to follow that new trend, and fit in the ‘innovation world’? Actually, knowing what disruption means makes you more sophisticated than just randomly using the word. This is why this article is a must-read.
Can disruption be defined in a few hundred words
Disruption defined
Can disruption be defined in a few hundred words
You should thank Clayton Christensen, of Harvard Business School for this “new” term. He used it in his book “The Innovator’s Dilemma”, to describe innovations that created new markets by discovering new categories of customers.
I believe that these two words are USA Email List losing their serious aspect, and are becoming more of “buzzwords”, that a lot of people use on social media. Indeed, the word was mentioned more than 2,000 times in articles last year. But a lot of people still get it wrong.
There are two types of “innovators”: those who simply work to improve existing products (this is what we call ‘sustainable innovation’). And those who invent new products, creating new markets. And these are called ‘disruptive innovators’.
Let’s go back in time, when people used to go from one place to another in horse carriages. Back then, “innovators” obviously tried to find ways to make the horses go from point A to point B faster. Until the first automobile was invented. New markets were created.
Also, new needs and demands had to be served. So, in other words, new business models had to be put in place. As a matter of fact, disruption is a process, not just a product or a service offering, like a lot of people might believe.
This gives you a clearer picture of what a “disruption” or a “disruptive innovation” is. It is a new way of exploiting old or existing technology, to create something pioneering.
Disruption and “Uberization”
Uber, the multinational online taxi dispatch company, is the first example that comes to one’s mind when talking about ‘disruption’.
It is important to note that, by “uberization”, we do not only mean the Uber company, but also the new model that came along with the startup creation. It is very simple. Just like Uber transformed the taxi industry with its new technologies, you can do the same in your industry, whether you are in healthcare, agriculture, or finance.
Can disruption be defined in a few hundred words
Disruption defined
Can disruption be defined in a few hundred words
You should thank Clayton Christensen, of Harvard Business School for this “new” term. He used it in his book “The Innovator’s Dilemma”, to describe innovations that created new markets by discovering new categories of customers.
I believe that these two words are USA Email List losing their serious aspect, and are becoming more of “buzzwords”, that a lot of people use on social media. Indeed, the word was mentioned more than 2,000 times in articles last year. But a lot of people still get it wrong.
There are two types of “innovators”: those who simply work to improve existing products (this is what we call ‘sustainable innovation’). And those who invent new products, creating new markets. And these are called ‘disruptive innovators’.
Let’s go back in time, when people used to go from one place to another in horse carriages. Back then, “innovators” obviously tried to find ways to make the horses go from point A to point B faster. Until the first automobile was invented. New markets were created.
Also, new needs and demands had to be served. So, in other words, new business models had to be put in place. As a matter of fact, disruption is a process, not just a product or a service offering, like a lot of people might believe.
This gives you a clearer picture of what a “disruption” or a “disruptive innovation” is. It is a new way of exploiting old or existing technology, to create something pioneering.
Disruption and “Uberization”
Uber, the multinational online taxi dispatch company, is the first example that comes to one’s mind when talking about ‘disruption’.
It is important to note that, by “uberization”, we do not only mean the Uber company, but also the new model that came along with the startup creation. It is very simple. Just like Uber transformed the taxi industry with its new technologies, you can do the same in your industry, whether you are in healthcare, agriculture, or finance.